Email gets ignored. SMS gets skimmed. Ads get scrolled past. Yet a friendly WhatsApp message from a brand you trust? That one usually gets opened. It is no surprise that Indian marketers are shifting more of their budget to the app people check dozens of times a day.
But there is a catch. WhatsApp is personal space, and customers will not tolerate spam there. The brands that win are the ones who plan carefully, ask for permission, and send messages worth reading. If you want expert help doing exactly that, Get Click Media’s WhatsApp marketing services cover the whole journey, from strategy to reporting.
Step 1: Start With Strategy and Segments
Great campaigns begin before a single message is sent. Decide who you are talking to and why. A first-time visitor needs a different message from a loyal customer, and a lapsed buyer needs something different again. The service starts with campaign strategy and audience segmentation, so each group receives content that actually fits. The company says it supports eight campaign types, from product launches to referrals, which gives you plenty of room to experiment.
Step 2: Earn Permission the Right Way
Opt-in is not optional. Meta requires customer consent for marketing messages, does not allow purchased lists or cold contacts, and tracks quality ratings based on opt-outs and reports. India’s DPDP Act also expects documented consent and a clear way to opt out. Fortunately, there are many friendly places to collect consent:
- Website sign-up forms and checkout pages.
- Click-to-WhatsApp ads that start a chat.
- WhatsApp Flows, SMS opt-in links, and in-app prompts.
- Point-of-sale consent at physical stores.
Automated opt-out handling keeps your list clean and your reputation safe. For more on ad-led chats, read the guide to click-to-WhatsApp ads.
Step 3: Build Templates That Get Approved
Every marketing message needs a Meta-approved template. Weak or misleading wording can lead to rejection, so the team reviews templates before submission and manages the approval process. Keep your copy clear, honest, and short. The WhatsApp template approval guide is a handy checklist before you hit send.
Step 4: Make Every Message Rich and Easy to Act On
WhatsApp supports images, GIFs, video thumbnails, up to three buttons, quick replies, and product carousels of two to ten cards. Add a verified sender identity with your brand name, logo, and Green Tick, and customers can tell at a glance that the message is genuine. Then give them one clear thing to do, such as tap to shop or reply to book.
Step 5: Add Automation for Replies
Marketing creates conversations, and conversations need answers. A WhatsApp chatbot can qualify leads, answer FAQs, book appointments, and hand over to a human when needed. Pair it with WhatsApp broadcast campaigns, and every send can lead to an instant, helpful reply instead of a dead end.
Step 6: Measure, Learn, Repeat
The analytics cover delivery, read rate, button clicks, conversions, revenue, cost per conversion, and opt-out rate. That last number matters most for long-term health. Watching it closely tells you when you are sending too often or missing the mark. Test one change at a time, then double down on what works.
Campaigns Worth Trying First
According to Get Click Media, WhatsApp can deliver five to eight times the conversion of SMS and a 60 to 70 percent lower opt-out rate, and win-back campaigns can recover around 12 percent of lapsed customers compared with roughly 2.5 percent by email. These are the company’s own figures, so treat them as a guide rather than a promise. Even so, win-back, cart recovery, and product launch campaigns are an excellent place to begin. If you are weighing channels, the WhatsApp vs email marketing comparison is worth a read.
Costs, Limits, and Setup
Typical costs are around Rs. 790 to 910 per 1,000 WhatsApp messages. New accounts start with a daily sending tier, which grows as your quality rating and volume improve, and the WhatsApp API rate limits article explains how that works. The page mentions a go-live time of about five days. You can see current rates in the WhatsApp API pricing guide.
One Team, Every Channel
Get Click Media is an official Meta Business Solution Provider that serves more than 10,000 businesses across India. If you also use RCS messaging or bulk SMS, you can manage them all together. Under the hood, campaigns run on the WhatsApp Business API, and your data can flow in from Shopify, WooCommerce, and Google Sheets.
Your Next Move
Ready to build WhatsApp campaigns your customers actually enjoy? Get a plan from the WhatsApp marketing services page, or visit the Get Click Media homepage to explore everything the platform offers.