Most brands have heard that RCS is the future of business messaging. Far fewer know what to actually send. A shiny new channel is only useful when it solves a real problem, like recovering abandoned carts or getting patients to show up for appointments.
So let’s skip the theory and get practical. Here are six campaign ideas you can run with RCS messaging from Get Click Media, plus a simple plan to get started.
A Quick Refresher: Why RCS Feels Different
RCS, or Rich Communication Services, delivers branded, interactive messages straight into the phone’s native messaging app. There is nothing to install. Customers see your name, logo, and verified checkmark, along with images, carousels, and tappable buttons. You also get per-recipient delivery, read, and click data, something plain SMS simply cannot offer. If a phone does not support RCS, the message falls back to SMS automatically.
Idea 1: Abandoned Cart Recovery
A shopper leaves items behind. An hour later, a rich card appears showing the exact products with a “Complete Your Order” button. One tap and they are back at checkout. It is friendlier than a plain text link and far easier to act on. Learn more about RCS abandoned cart recovery.
Idea 2: Flash Sale Carousels
Instead of describing a sale in a few lines, show it. A swipeable carousel lets customers browse offers in seconds, and each card can lead straight to a product page. Ecommerce brands can explore ideas on the RCS marketing campaigns page.
Idea 3: Payment and EMI Reminders
Reminders work best when paying is effortless. A branded message can show the amount due and a button to pay, which makes it feel trustworthy and quick. Banks, NBFCs, and fintechs will find more in the guide to RCS payment reminders.
Idea 4: Appointment Reminders
Clinics, salons, and schools can send a card with the time, place, and buttons to confirm, call, or view the location on a map. Fewer missed visits means happier staff and smoother days. See RCS appointment reminders for more.
Idea 5: Order Tracking Updates
“Where is my order?” is one of the most common questions any ecommerce team hears. Proactive tracking cards answer it before the customer even asks. Read more about RCS order tracking.
Idea 6: Feedback and Loyalty Nudges
After a purchase, a quick-reply message can ask for a rating in one tap. Happy customers can then be invited into a loyalty programme. Both ideas are covered in the RCS feedback surveys and RCS loyalty programs pages.
Who Benefits Most?
Almost any business that talks to customers can find a use. Banks and NBFCs like the trust that comes with a verified sender. Schools and clinics value simple reminders. Retailers and D2C brands enjoy the visual carousels. Real estate teams can share property cards and book site visits with a single tap. The common thread is simple: wherever a picture and a button beat a paragraph of text, RCS has an edge.
What Results Can You Expect?
Get Click Media’s own figures point to open rates above 70 percent and click-through rates three to five times higher than SMS for the same offer. Those are company-stated numbers, and your results will depend on your audience and creative, so treat them as encouragement rather than a guarantee. The real win is the data. Every message tells you who read it and who clicked, so you can improve with each send.
Know the Limits Before You Launch
Being honest about reach helps you plan well. Jio, Airtel, and Vi are live, and Android users on Google Messages are covered, with iOS 18 and later also included. Devices that cannot receive RCS get an SMS instead. For one-time passwords and urgent alerts, SMS is still a safer first choice, so keep your OTP SMS service running alongside RCS. If you are deciding between channels, the RCS vs WhatsApp comparison is worth reading.
A Simple Launch Plan
- Pick one campaign from the list above and define a clear goal.
- Complete Google brand verification, which the team handles and which typically takes five to seven days.
- Design your card and buttons with the no-code campaign builder, or connect through the RCS API.
- Send to a small group first, review the read and click data, then scale up.
Most businesses are live within five to seven days of signing up. Your existing tools can feed the campaigns too, including Shopify, WooCommerce, and Google Sheets.
Why Get Click Media?
Get Click Media serves more than 10,000 businesses across India and brings RCS, WhatsApp, SMS, voice, and email onto one platform. Pricing is custom, based on your volume and use case, with verification support, SMS fallback, and analytics included.