You will often hear that RCS beats SMS on engagement. It may, but no single benchmark applies to every ..

E-commerce, banking and fintech, healthcare, real estate, travel and education all combine these channels ..

WhatsApp setup typically takes a few days to a few weeks, depending on your provider and how quickly ..

Reach depends on the customer’s operator, handset, app and data connection, not on the city. Airtel ..

Be careful with the fine print. Brand verification, onboarding and API requirements, and any carrier ..

One practical point: the team has no Bangalore office and works from Greater Noida, so launches happen ..

SMS remains the better tool for OTPs and simple alerts, and WhatsApp suits two-way support conversations

Two updates are worth knowing. Airtel announced in March that its spam filtering would join Google’s ..

This question comes up in almost every meeting. They serve different jobs. RCS suits rich alerts and campaigns, ..

RCS is a strong upgrade for messages where visuals and buttons help, but it is never universal. Plan ..