Ask five businesses what they pay for bulk SMS and you may hear five different answers. One quotes a price per message. Another mentions a monthly bundle. A third talks about extra charges nobody warned them about. No wonder choosing a provider can feel like comparing apples to oranges.
A clear rate card makes the decision far easier. In this guide, we walk through how pricing works, using the figures on Get Click Media’s bulk SMS pricing page, so you know what to expect before you ask for a quote.
Why SMS Pricing Is Quoted Per Message
Bulk SMS is billed on a simple idea: you pay for each message you send. The more you send, the lower the rate tends to go. That is great news for growing businesses, because your cost per message can fall as your volume rises. It also makes budgeting easy. Estimate how many messages you will send each month, multiply by the rate, and you have a rough monthly figure.
A Look at the Three Plans
The page lays out three plans. All prices are indicative and exclude GST, so treat them as a starting point.
- Starter: Rs. 0.16 per SMS for volumes below 50,000 a month. It covers transactional and promotional SMS, DLT registration support, basic analytics, email support, and REST API access.
- Growth: Rs. 0.14 per SMS for 1,00,000 or more messages a month. It adds a priority delivery queue, advanced analytics, a dedicated account manager, and 24×7 phone support.
- Enterprise: Custom pricing for more than 5,00,000 messages a month, with rates as low as Rs. 0.10 per SMS. It adds a custom SLA and uptime guarantee, dedicated infrastructure, and on-site integration support.
Small senders can begin with Starter, and as volumes climb, the move to Growth or Enterprise brings both a lower rate and more support.
What Is Included Beyond the Rate
A low price means little if the basics are missing. The page says real-time dashboards show delivery and failure rates, and a REST API with webhooks comes with no integration fee. DLT registration assistance is included at no platform fee, which can save a lot of time for first-time senders. The DLT registration guide explains why it is required. The page also states there is no setup fee and no minimum purchase, and no minimum commitment on Starter or Growth.
Transactional vs Promotional: Does Price Change?
Many people expect transactional messages to cost more, since they can reach DND numbers. According to the page, transactional and promotional SMS are priced the same. If you send OTPs or order updates, see the dedicated pages for OTP SMS pricing and transactional SMS pricing, or learn more about the OTP SMS service and transactional SMS service.
Costs to Watch Out For
Smart buyers always read the fine print. Here is what to check:
- GST: The rates exclude GST, which is added on top.
- DLT charges: Fees set by TRAI and DLT operators may apply separately.
- Recharge validity: The page advises confirming validity in your quote, so ask before you buy.
- Indicative rates: Final pricing is confirmed in your quote.
The page also promises no hidden charges. Asking for a written breakdown that lists taxes and DLT fees is the best way to see the full picture.
How to Estimate Your Monthly Spend
Start with your list size and how often you message. A shop sending a weekly offer to 20,000 customers sends roughly 80,000 messages a month, which falls in a different slab from a bank sending daily alerts to a million customers. Add your OTP and alert volume on top, then use the rates above for a ballpark figure. Because rates fall with volume, it can be worth asking what discount you would get if you committed to slightly more.
Choosing the Right Channel for the Job
SMS is brilliant for reach, since it works on any phone with no internet. But it is not the only option. For rich, interactive campaigns, look at RCS messaging. For two-way chats, see the WhatsApp API pricing guide. The pricing page also includes an indicative cost comparison across channels, which is useful when planning a mix.
Industry Examples
Different sectors use SMS in different ways. Explore bulk SMS for banking, bulk SMS for ecommerce, and bulk SMS for real estate. Your data can also flow in from Shopify, WooCommerce, and Google Sheets.
Why Businesses Choose Get Click Media
Get Click Media serves more than 10,000 businesses across India. Along with the bulk SMS service, it offers WhatsApp, RCS, voice, and email on one platform.
Get Your Quote
Ready to see what your messages will cost? Review the plans on the bulk SMS pricing page and request a custom quote, or explore the Get Click Media homepage to see the full platform.