Some messages simply cannot wait. A one-time password that arrives late, a payment alert that never shows up, an order update that goes missing: each one chips away at customer trust. That is why businesses treat transactional SMS as essential infrastructure, not a nice-to-have.
But essential does not have to mean expensive. If you are budgeting for OTPs and alerts, Get Click Media’s transactional SMS pricing page lays out what you can expect to pay. Here is a plain-language walkthrough.
What Counts as a Transactional SMS?
Transactional messages are triggered by something a customer just did. Think OTPs, payment confirmations, booking updates, delivery alerts, and account notifications. They travel on a special DND-exempt route, which means they can reach customers even if they have opted out of promotional texts. Because they are so time-sensitive, the quality of the route matters as much as the price.
The Three Plans at a Glance
The page presents three plans, with rates per SMS that are indicative and exclude GST:
- Starter: Rs. 0.12 per SMS for up to 10,000 messages a month. It includes the DND-exempt route, DLT support, basic analytics, email support, and REST API access.
- Growth: Rs. 0.09 per SMS for up to 1,00,000 messages a month. It adds a priority delivery queue, webhook reports, a dedicated account manager, and 24×7 phone support.
- Enterprise: Custom pricing above 1,00,000 messages a month, with rates as low as Rs. 0.065. It adds a custom SLA and uptime guarantee, automatic failover routes, and on-site integration support.
In short, the more you send, the less each message costs, and the more support you get along the way.
Who Should Choose Which Plan?
Starter suits young companies, small shops, and new apps that are still finding their volume. Growth is a good fit for ecommerce brands, clinics, and schools with steady daily traffic who want faster delivery and a human to call. Enterprise makes sense for banks, fintechs, and large platforms where a single failed OTP is a serious problem. Start where you are today, and move up when your volume does.
What Is Included at No Extra Cost
Beyond the message rate, a few helpful extras are built in. There is no platform setup fee, no charge for undelivered messages, and no minimum commitment on Starter or Growth. Template registration help for DLT is included without an additional platform fee, which is a big relief for first-time senders. A live delivery dashboard comes with every plan, so you can see what happened to each message. If you want to understand the compliance side, read the DLT registration guide.
Costs to Check Before You Buy
- GST: Rates exclude GST, which is added on top.
- DLT charges: Fees set by TRAI and DLT operators may apply separately from the platform.
- Recharge validity: The page does not state it, so confirm it in your written quote.
- Indicative rates: Always get the final rate confirmed in writing.
A short list of questions now can save you from awkward surprises on your first invoice.
Transactional vs Promotional: What Really Differs?
The main difference is not the message but who it can reach. Promotional routes are restricted from DND numbers, while the transactional route is built to reach them for genuine, expected messages. You can mix both types on Starter and Growth, though templates for each are registered separately under the same entity ID. When you request a quote, ask for both rates side by side so you can compare them directly. For campaign-style sending, see the bulk SMS pricing page.
How to Estimate Your Monthly Bill
Start by listing every automated message your business sends: OTPs, order confirmations, payment receipts, reminders, and alerts. Estimate how many of each go out in a typical month, add them together, and multiply by the rate for your plan. Then add GST and any DLT charges. Do the same for your busiest month, so a festive rush or a big sale never catches your budget off guard.
OTPs, Alerts, and Everything in Between
According to the page, OTPs and alerts share a single rate, which keeps budgeting simple. If your main use case is verification, take a look at the OTP SMS pricing page and the OTP SMS service. For safe verification flows, the OTP SMS security guide is also worth reading.
Connect It to Your Systems
Developers can trigger messages through the REST API, while no-code teams can connect with Shopify, WooCommerce, and Google Sheets. Industry pages such as bulk SMS for banking and bulk SMS for ecommerce show how others use SMS day to day.
Beyond SMS
Get Click Media serves more than 10,000 businesses across India. If you are comparing channels, the WhatsApp API pricing page shows how a conversation-based model differs from per-message SMS. Learn more about the full transactional SMS service too.